I'm wondering whether this is one of those things that is so obvious it cannot be explained. What do you think of this:
By "ordinary" derivative ideas ("Leibniz Law" on RTR p115, section 6.5) we have the chain rule:

Now with

then we have

The first term on the right disappears because of Penrose's third rule that

, so we are left with

on the right. And I suppose you have to ask how you multiply two p-forms like this, and the answer is to use a wedge, so we have

and Sameer's solution follows fairly easily if you remember that

although I notice that Penrose said nothing about the nature of A and B -- they must be functions of x and y (or constants in the degenerate case) for the question to make sense, I suppose.
So! Is my step from

to

valid? Has Penrose said we could do that? I guess that's the only way to multiply p-forms, and that's why we start with

which seems to be two items multiplied together, and then when multiplying

and

we get

.
I'm about ready to give up here and just assume it's right. I think there was a famous mathematician who said something along the lines of "There are some parts of Mathematics you don't understand, you simply get used to them".